Casino Vip Promotion Ideas
Drumroll drawings. Tricked-out trucks. Cash tornadoes. Pulling off a successful casino promotion is harder than it may seem. Here are 15 tips, tricks, and ideas to get you there, without breaking the bank. (Unless, of course, Break the Bank is your promotion of choice.)
A VIP event is, like most other in-person marketing events, a chance to connect with key customers, prospects and other stakeholders. VIP events help maintain and strengthen long term relationships and and can serve as instrumental sales acceleration events. VIP events are typically invite-only or require approval by the host to attend.
- Mar 13, 2019 - Exciting Casino promotions at Dover Downs Hotel & Casino in Dover, DE. See more ideas about casino promotion, casino, promotion.
- In 2017, sales promotion spending grew by 2.6 percent and is expected to keep growing by 3.5 percent by the end of this year. But even if you, as a business owner, invest more on your promotional strategies — not having a well thought out plan can backfire.
Casino Vip Promotion Ideas Online
1. Start with planning.
Let’s start with the elephant in the room. It’s definitely more fun to think about what kind of game show briefcase you’ll use in that Deal-eo or No Deal-eo promo, or how the balloons will drop on the new car, but if your casino promotion idea is going to be successful, you need to set the fun aside and first ask yourself this: what, exactly, am I trying to do? Acquire new guests? Reward loyal guests? Increase guest spending? Increase visits? Once you settle on your goals, things get much easier.
A good marketing calendar has balance, a mixture of mass and targeted promotions. Sometimes the goal is to see a big bump in revenue; other times the goal is to boost a certain demographic or daypart. Targeted promotions can also elbow their way in front of the competition. (See #4.)
One other thing: Do not start with how much you should — or have to — spend. Expense should be planned in line with potential revenue, and you’re not going to know that until you define what you’re trying to achieve.
2. Determine how you’ll measure success.
You’ll need to know what “success” means in order to achieve it. This may sound like a “duh,” but it can get a bit tricky. Be sure to isolate your base business, as sometimes traffic isn’t driven by promotions. And in addition to traditional ROI calculations, you may want to check in on other less-obvious factors like customer satisfaction or conversion. Be sure to define how you’ll measure those in advance.
3. Know thy audience.
In order to know the right day, the right way to spread the word, the right briefcase for that game show promotion, get to know your audience as well as you possibly can. Because no matter how enticing you may think your promotion is, if your audience hasn’t heard, isn’t interested, or can’t come, you’re in for a flop.
If, for example, drive time is short and your identified target audience isn’t employed full-time, you may be able to bump that 50% slot floor occupancy on a Tuesday. Or, your audience demographics may tell you the smartest day to make the biggest bang for your buck is Friday, even though the slot floor occupancy is already at 60%.
4. Keep your guests close and your competition closer.
The more you know about your competition, the better you can react or — better yet — act proactively. Keep an eye on competitive websites, Facebook pages, newsletters, and mailers. Identify timing and details on promotional events big and small, as well as competitive strengths, weaknesses, and potential impact on your business. And then act.
Say, for example, your competitor has their big monthly giveaway on a Saturday. Knowing your audience has limited discretionary income, you encourage they spend that money on the Friday preceding the giveaway with an enticing offer.
Technology makes competitive tactics crazy easy. Let’s say one of your high-spend customers is entering your competitor’s parking lot, headed to their Big Bucks promotion. You can send a real-time text that says, “Get over to our place in the next half hour and get a GUARANTEED 50 big bucks in FREE play.” Presto, guest-o. (Small Red Circle plug — we can help you get here. See #15.)
5. Know when enough is enough.
A promotional calendar that’s filled to the brim with exciting giveaways, gifts, and games will produce more profits than a calendar that has sporadic promotions, right?
Wrong.
A constant merry-go-round of promotions, and those ponies lose their luster. Guests are no longer excited. And, if you’re always in promo mode, how can you calculate the bump a particular promotion creates? When you spend money you can no longer measure, you stop being able to adjust, react, and improve your bottom line. Plus, if you’re not careful, those happy, excited guests become angry, entitled guests who wonder where their free meal is already.
When it comes to promotions, choose quality over quantity. Go back to the drawing board and remind yourself of your objectives. Evaluate if and when promotions fill those objectives, and get ahead of the game. Or the tournament. Or the drawing. You get the point.
6. Brand it.
If your promo name looks and sounds just like your competitor’s promo name, you just might have spent your money giving them business. Brand colors, typeface, name, tone, personality — make sure that promotion speaks to guests in your voice. And the more unmistakably yours, the better.
7. Limit time.
We are predictable, we humans, and we assign greater value to limited-time offers. From an old-fashioned circus barker’s “hurry, hurry, hurry” to today’s social media flash sales, time — or lack thereof — creates buzz. And buzz creates action.
Choosing the right start and end dates can have a big impact. Don’t run the promotion long enough, and your guests won’t have enough time to enter. Run it too long, and it loses its punch. Two to four weeks is usually the sweet spot, but it’s important to experiment with your particular casino audience.
8. Create a sense of mystery.
We know gamers index high for risk-taking behaviors. So, while many of us love a good mystery, your audience really loves a good mystery. Unlike a typical promotion, use mystery, and you use a lever to create excitement separate from the actual prize. Through an intriguing, mysterious challenge or adventure, your guests are more engaged and more motivated, which leads to higher participation.
Another benefit to using mystery in your promotions? Cost containment. While a guest might not come in if he or she knows, statistically, she’s likely to win a small bit of free play, that same guest may decide to visit if she’s guaranteed a “mystery” prize (that turns out to be that same free play).
9. Use theater.
These days, guests, hosts, staff, they’re all busy. What’s more, they’re bombarded with lots and lots and lots of messages. So if you want to capture attention, generate enthusiasm, and otherwise engage, go a little wild and bring out the theatrics. A stage, an announcer, music, dancing, balloons, game show drama, whatever it takes. Out of the ordinary — and that can include downright wacky — is the name of the memorability game. In addition to kick-butt promotion results, memorable experiences have the added benefits of building a positive brand, getting great word of mouth, and, ultimately, creating a bigger audience for your next promotion.
10. So who’s promoting this promotion?
The stakes are higher than you may think. If your crew buys in, understands, and is genuinely enthusiastic about a promotion, you just got yourself a lot of free PR. If, on the other hand, staff perceives taking part in the promotion as a chore — or they’re in the dark about the specifics — no amount of promotional ad spend will make up for what happens when your guests walk in the door.
Moral: Promote your promotion. Sell your staff. In fact, treat your staff as your customer. If you do a good job, they, in turn, will pass on that enthusiasm, help create buzz, and be walking examples of your brand.
11. Spread the word wisely.
If you’re encouraging participation in a mass promotion, it makes sense, of course, to buy mass media. If it’s a targeted promotion, though, think outside the box for ways to get your message directly to your target.
Or another way to think outside the box: What about turning a big mass promo into an acquisition strategy by taking a winning car — or another prize so cool your target audience just has to check it out — and showing it off outside your casino? State Fair? Local mall? Where are the customers you want to acquire?
12. Check goals against data.
After the promo, it’s time to dig into the data. Did the promotion create incremental revenue? Did you see a lift year over year? What type of players participated? Were expenses in line with revenue, or were they too high? Did the promotion attract new member signup on the day of the promotion? How was slot occupancy? Quickly get to the bottom of what worked and what didn’t, so you can process the whole picture while it’s fresh. If your data analysts are pulling manual reports, and getting your hands on data just isn’t going to happen quickly, it might be time to get some help.
13. Debrief already.
The numbers are one thing, but there’s always more to the story. Within the week, while everything is still fresh, make sure to gather info from the people closest to the promotion. Ask what worked and what didn’t. How were the lines? The weather? The logistics? How was the wait for the valet? Get the customer experience story that rounds out the numbers.
14. Present findings in a way that engages your audience.
Think about it. You just thoughtfully intrigued a target audience enough that you created a desired response. You now need to turn around and approach your managers, board, or tribal leadership the same way.
We’re guessing you have a small window of time in a room full of busy, sometimes impatient people. So get to what they care about right away: high level findings, recommendations, and an action plan. Keep it short and on-point. Create summary slides. And be prepared for those questions you know are coming.
15. Get help if you need it.
If your data analyst is pulling manual reports, and you’re not getting information for weeks, you can’t possibly gather great insight and react to that promotion in a timely or effective way. And if you have to analyze mail, email, and mobile communications separately, you’re probably sinking fast. How can you check goals against data across platforms, factor in guest experience, and recalibrate when you’re already well on your way with another promotion?
You can say goodbye to the slow going and heavy lifting — without a big cha-ching out of your bottom line — with database marketing software that does the work for you. We happen to know just the one. It’s a database marketing software suite designed for casino marketers, by casino marketers, and it’s called RECON. This little genius projects your profit margin before your promotion even runs. RECON mines, schedules, and replicates across mail, email, and mobile. It’s easy so you save lots of time. And it’s affordable because you’ll be able to create and streamline more and more cost-effective programs. If you’d like more info about RECON, our proprietary database marketing software, click here or call Angel Suarez at 612-875-7131.
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Casino Vip Promotion Ideas Free
Cleos VIP Room Casino No Deposit Bonus Code
$50 free chips
- All roads lead to free chips on Cleos VIP Room. You can claim free chips in different ways:
- Signup and use coupon code 50PLAY to receive $50 free chips you can use to play, win and cashout.
- Send an email to receive $5 free chips.
- Visit their Facebook fan page and receive free chips and coupon codes for free play.
- Send a written email testimonial about your experience with Cleos VIP Room and receive $20 in free chips.
- You can even use snail mail to send requests for free chips to their postal address.
- Purchase VS Points to receive free chips but VS points can only be used to redeem products at virtualspree.com. VS points cannot be used to play or win.
Other Cleos VIP Room Casino Bonus Codes and Promotions
Welcome bonus
Cleos VIP Room offers a 400% welcome bonus up to $100 when you use promo code WELCOME 400.
Terms:
- Available only when you make a purchase with WIN REAL MONEY mode.
- You should have zero balance account.
- Minimum purchase $20 and maximum $100.
- 30x playthrough requirement and current balance minimum $100 in order to claim a prize.
- Only applicable for first purchase during the promotion period.
- Available in selected states of USA.
- Promotion valid up to 31st August 2020.
- Participants must be 18 years of age or older.
Lucky Raffles
- There is more by way of promotions and this is in the shape of lucky raffles. Each time you play $10 in free chips you receive a Lucky Raffles ticket that gives you entry to the daily, weekly and monthly Lucky Raffles. Prizes are credited to your free chips account.
- Subject to terms and compliance with the verification process.
About Cleos VIP Room Casino
Cleos VIP Room is a different kind of casino and more of a social gaming site. It shares a symbiotic relationship with virtualspree. Virtual Spree sponsors the cash prizes on Cleos and Cleos drives traffic to Virtual Spree so both ends benefit. Where does that leave players? Right in the middle. They can choose to play and win and cashout or use points to buy from virtualspree.com luxury ecommerce website. They never lose, one way or the other.
You play slot games for free if you like. Purchase VS points and exchange them for luxury jewelry, handbags, watches and electronics stuff and if you do, you get free chips to play slots, poker, blackjack and roulette. Those free chips can be converted to hard cash with $ 10 million dollar purportedly up for grabs but there is a catch by way of playthrough requirement. There are new and free games to play.
Cleos VIP Room runs on proprietary software on a mobile friendly site with a typical gold-black Egyptian theme. Strange as it may seem, the hamburger menu, when clicked on, just gives you links to Facebook, Twitter and chat and other options for returning users and new users. The other important links are at the bottom of the page. Rest of the space is occupied by games, laid out with mobile optimization in mind.
This site is for US players but with the provision that players may participate only if they are in states where such gameplay is permissible. Virtu Citi LLC of Miami Beach, Florida, owns and operates the site. The site has been around since 2012 and that makes it an established casino. Amuzi gaming is the game provider that boasts of its own set of unique games. For all those of you coming from Microgaming and NetEnt, the Amuzi gaming experience could be a fresh change and may be ‘amuzing’ too.
Cleos VIP Room Instant Play and Download Casino Games Overview
Cleos VIP Room offers Vegas style casino games you can play in your browser using your desktop and mobile devices. The focus is on slots. Navigate to the slots section and you see a list of fabulous slots. Click on any one and you open that game’s page where you can also see information on the slot. There’s information on the different lines and scattered symbols, the payout, bets and other little details to guide you. You can even get started with the coupon code and start playing the game of your choice.
Casino Vip Promotion Ideas 2020
If you wish you can download software to your PC. You can sign up with Facebook too.
In any case games load fast and the slots are similar to slots from other software providers.
Slots
There a tidy collection of slots here with a variety of themes woven into gameplay. Take your pick from a long list of slots that includes fabulous titles like Amore, Ravin Hot, Sizzlin Fruits, secrets of the desert, King of Cairo deluxe, Super Fruits, ten Tigers, Northern Lights, Shining Knight and others. There is enough here to keep you busy and happily occupied spinning the reels and accumulating wins along the way.
A few games like Ten Tigers offer the chance to win a jackpot. The jackpot amount is also displayed on the page. It may vary from time to time.
Cleos VIP Room Mobile Casino – Compatible with iOS and Android Devices
The site is mobile optimized and games too play well on browsers on your mobile devices. Simply swipe up and down to see the list of games and tap on the game of your choice to load it. You can register with your mobile device and use it for play and to carry out other functions like deposits and earning points.
Since games are browser based you can use iOS, Android and mobile windows devices to access and play games on this casino. Just make sure your device hardware is capable of handling some intense graphics.
HTML5 Games at Cleos VIP Room
You can download the software. However, if you wish to play in your browser then there are no issues. The games are all HTML5 based and playing them should be a breeze on well equipped devices with a capable browser. All games use random number generator certified by BMM.
How To Get Started At Cleos VIP Room
Go to Cleos VIP Room’s home page and you will see options. You can click the new user button to get started in which case you fill in your details in the box that opens or connect with Facebook.
Staring you right in the face is a great big icon of their $50 free offer. Within it you have the option of download the app or continue in instant play mode. Suppose you click the instant play button then the same box opens to help you get registered and started. Fill in your details and then claim the $50 bonus by entering coupon code 50PLAY.
Select any game to play and have fun. The play-through progress bar indicates the wagering requirement. Complete the playthrough requirement. If you win more than $100 you need to confirm the prize amount, which is then transferred to your prize balance. You can request a cashout from the prize balance. If you have submitted the appropriate documents for verification and qualify for the withdrawal, all you need is to choose your preferred withdrawal method. You will also receive an email about the cashout process.
Cleos has transparency in its operations. It displays the names of winners on a separate page as well as the amounts they have won for each month.
VIP Program at Cleos VIP Room
The name suggests that every player is a VIP. Therefore, you will not find a separate VIP program.
Progressive jackpots at Cleos VIP Room
Cleos VIP Room has a couple of jackpots. However, these are not progressive since the game provider serves only a couple of casinos. Still, the casino does claim there is a million waiting to be won so keep up your hopes and keep playing jackpot games such as Zulu King, 101 Wolfpack, Red, El Patron, Black Pearl, Marie Antoinette’s Riches, Hot Frozen Fruits, Spot, Gladiators, Amore, Wilderness, King of Cairo deluxe, Buffalo Run and 101 Lions in addition to a few others. The casino claims to have paid more than $ 3 million in cash prizes.
Deposits And Withdrawals
Deposits
Players can fund their casino account by MasterCard and Visa in US Dollars.
Withdrawal
Withdrawals requests by check or by wire transfer are the two available options. The withdrawal timeframe is 5 to 12 business days.
One may have doubts that since it is connected to Virtual Spree there may be niggles when it comes to withdrawing wins in the form of cash. It does come as a pleasant surprise that this casino pays you in dollars provided you satisfy their terms of wagering and other conditions.
Customer Support
Cleos VIP Room features a comprehensive FAQ section. You should get quite a few answers to your queries.
Live chat: If you still have doubts or complaints you can always initiate a live chat with their representative.
Cleos also has a Facebook presence. This means you could voice a complaint and possibly they will take it further.
Phone and fax: Phone them on 1-302-351-4983 or fax them at 3-103-295-2884.
Email: Email support is available at support@cleosviproom.com.
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